CASE STUDY > BROADCAST & VIRTUAL EVENTS
HIMSS
Goals
HIMSS orchestrates one of the nation’s most prominent healthcare conferences, drawing over 40,000 attendees annually to celebrate the forefront of healthcare and health technology. Their goal is fostering an environment where ideas flourish, where solutions take shape, and where meaningful connections are forged. And when they wanted to expand their audience by overcoming physical barriers they turned to SFG for help.
Solution
We worked with HIMSS to deliver an expansive and exclusive online program that consisted of a live in-person broadcast studio with expert hosts and pre-recorded content from subject matter experts all over the globe. Our robust pre-production team recorded over 160 speakers remotely with full HD capture, completed recordings live in Las Vegas, and captured the CEO’s digital keynote on-site on our custom built stage. Our design team originated a broadcast stage with space for an anchor desk, guest interview area, and social wall. We worked to deliver stage plots and renderings, original broadcast graphics, minute-by-minute Run of Show, and scripts for the live hosts in pre-production. And onsite our team produced 3.5 days of broadcasted content that integrated footage from the live exhibit hall and we produced videos for show open, daily recaps, and interviews.
Results
The outcome was nothing short of astounding. HIMSS reached a global audience that had previously been beyond their grasp. This event transcended geographical boundaries, uniting healthcare enthusiasts, experts, and visionaries from around the world. The impact reverberated far beyond the confines of the virtual stage, sparking dialogues, fostering collaborations, and propelling the healthcare industry toward even greater heights. And their content was captured with the idea it would be reusable– garnering more attention and engagement even long after the event was over. HIMSS not only expanded its reach but also solidified its position as a pioneering force in the world of healthcare and health technology.
WHAT OUR CLIENTS SAY
Sean and his team are amazing to work with! He always has a positive attitude and gives us realistic options for our clients that are always budget friendly. They not only provide high quality audio visual services but also the expertise, value and professionalism.
S.D.
Purchasing Director
We’ve been working with SFG for years now and I can’t imagine our event happening without them. They most recently helped us successfully convert our in person event to a 100% virtual event in 5 short weeks, without missing a beat. SFG is the real deal.
R.Q.
Marketing Director
This was our first time transitioning to the virtual space and SFG helped to make it a huge success by using digital offerings to our advantage to bring elements of surprise and delight and keep engagement level high despite not being in a room together.
S.F.
Director of Operations