CASE STUDY > THOUGHT LEADERSHIP
Wait What
Goals
WaitWhat’s Masters of Scale Summit is the premiere, invitation-only conference for “leaders of fast-scaling, future-facing companies.” And because of this, they needed best-in-class AV production to support their inaugural summit. With the brightest minds, industry trailblazers, and future-focused entrepreneurs converging at this exclusive gathering, the AV production was a critical component in ensuring that the event’s impact was not only felt but also remembered. The summit aimed to facilitate rich discussions, inspire groundbreaking ideas, and foster meaningful connections among attendees, all of which required flawless AV support.
Solutions
For the inaugural Masters of Scale Summit, SFG was responsible for capturing and broadcasting a diverse and complex stage production using a theatrical and cinematic approach. We executed 7-camera coverage of the stage program including use of a jib and roaming camera, sourced and re-configured a broadcast truck so that it would run a cinematic 23.98 frame rate, collaborated with a virtual host to capture behind-the-scenes interviews, provided takeaways for the virtual audience, and lift up the audience’s voice before and after sessions, integrated with event management and stage teams to execute livestream and provide camera feeds for use in the venue, and delivered a robust cache of video recordings that included isolated camera and multi-track audio.
Results
As a result of this strong collaboration between SFG and WaitWhat, the first Masters of Scale Summit was a resounding success and its positive feedback and heavy social engagement has solidified its position as a bi-annual event. The recorded content was able to find a home on the Masters of Scale YouTube page where it continues to inspire and resonate with an even wider range of audiences every day.
WHAT OUR CLIENTS SAY
Sean and his team are amazing to work with! He always has a positive attitude and gives us realistic options for our clients that are always budget friendly. They not only provide high quality audio visual services but also the expertise, value and professionalism.
S.D.
Purchasing Director
We’ve been working with SFG for years now and I can’t imagine our event happening without them. They most recently helped us successfully convert our in person event to a 100% virtual event in 5 short weeks, without missing a beat. SFG is the real deal.
R.Q.
Marketing Director
This was our first time transitioning to the virtual space and SFG helped to make it a huge success by using digital offerings to our advantage to bring elements of surprise and delight and keep engagement level high despite not being in a room together.
S.F.
Director of Operations