CASE STUDY > MISSION DRIVEN

buildOn Mission Video

Goals
buildOn’s mission is to break the cycle of poverty, illiteracy, and low expectations through service and education. And to make that clear to potential donors and remind their current patrons of this critical message they wanted a video that encapsulated exactly that. buildOn came to us with a goal of creating a mission video that would illustrate how their organization is making a difference by empowering communities through their national and global programs.

Solutions
The SFG team handled creative and technical production and editing for this video. We worked with buildOn to understand the mission and how their programs are truly uplifting and helping children overcome their obstacles through service. SFG was able to craft a story using only previously shot archival footage and photos provided by buildOn. Because of the ability to use only existing footage, our team was able to produce and edit this video entirely remotely.

Results
The mission video produced by SFG has become a cornerstone of buildOn’s outreach efforts, serving as a powerful and enduring tool to convey their mission. Over the years, it has played a pivotal role in attracting new community members and supporters who are inspired by the organization’s impactful work. This video has transcended its initial purpose and is now a featured video during buildOn’s annual gala, where it continues to captivate audiences, elicit support, and remind patrons of the critical message at the heart of buildOn’s mission—breaking the cycle of poverty, illiteracy, and low expectations through service and education. Its evergreen nature ensures that it will remain an essential resource for buildOn’s outreach efforts, effectively conveying their mission for years to come.