CASE STUDY > LIVE EVENTS
Kamp ZeroCool
Goal
Our friends at Kamp Grizzly came to us with a vision for a booth at The National Card Collectors Convention in Atlantic City and a goal to highlight exclusive content to the 100,000 guests that would be in attendance. They wanted to create a booth that stood out from the crowd, maximized their space, and kept attendees engaged and on the show floor.
Solution
SFG’s solution was to collaborate with Kamp Grizzly to create a stunning, functional booth that housed a 30-foot 2.6mm LED cube that displayed seamless graphic treatment wrapping on all sides and included plenty of lounge space for guests to relax, charge their devices, and admire the cube up close. We worked with trusted AV partners to source the equipment and labor needed to execute on this behemoth structure that dominated the show floor. And we sourced Brand Ambassadors to manage attendee interaction and flow and were on the frontline for consumer facing activations and promotional material distribution.
Results
This booth activation was highly successful for the end client– allowing them to advertise their products and spotlight the nonstop video content that played on the cube. The VIP lounge wrapped around the interior of the booth and served as a reprieve for attendees to sit down, enjoy the graphic content, and charge their devices. The mood inside the cube was just right as music blasted from subwoofers and fans lined up outside the booth every day. Our Brand Ambassadors facilitated a one-of-a-kind experience with the crowd, curating an environment of fun and handing out exclusive promotional giveaways. The success of the booth translated into successful brand recognition and awareness for the end client.
WHAT OUR CLIENTS SAY
Sean and his team are amazing to work with! He always has a positive attitude and gives us realistic options for our clients that are always budget friendly. They not only provide high quality audio visual services but also the expertise, value and professionalism.
S.D.
Purchasing Director
We’ve been working with SFG for years now and I can’t imagine our event happening without them. They most recently helped us successfully convert our in person event to a 100% virtual event in 5 short weeks, without missing a beat. SFG is the real deal.
R.Q.
Marketing Director
This was our first time transitioning to the virtual space and SFG helped to make it a huge success by using digital offerings to our advantage to bring elements of surprise and delight and keep engagement level high despite not being in a room together.
S.F.
Director of Operations