CASE STUDY > MISSION DRIVEN

ASCAP Experience

Goals

ASCAP is the preeminent organization for licensing performance rights. Their big goals for their annual meeting included:

  • A-List musical talent on stage
  • Executives/CEOs on stage
  • Flawless run of show and a pristine AV experience for the audience
  • Utilize in-house capabilities of a “traditional music venue” to reduce cost while elevating the space to suit the needs of a corporate conference

Solutions

SFG partnered as their Technical Producer- working on both technical execution and stage design. To do this effectively, we:

  • Analyzed the venue’s capabilities, strengths and weaknesses, and quality of labor.
  • Enhanced or supplemented equipment and staff with stage management, show direction, scenic design, graphics, and lighting. 
  • Managed assets and content in pre-production for seamless delivery onsite
  • Created detailed benchmarks and runs of show

Results
We orchestrated all Audio, Video, Lighting, and design teams to produce a complex yet flawless program. With only a single day for setup and rehearsals we presented six acts, a last minute remote attendance by Timbaland, and a white glove experience for the talent and executives involved. The event skillfully blended music, networking prospects, and industry knowledge. It was an indelible experience that left attendees profoundly motivated.

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ASCAP Experience

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Sean and his team are amazing to work with! He always has a positive attitude and gives us realistic options for our clients that are always budget friendly. They not only provide high quality audio visual services but also the expertise, value and professionalism.

S.D.
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We’ve been working with SFG for years now and I can’t imagine our event happening without them. They most recently helped us successfully convert our in person event to a 100% virtual event in 5 short weeks, without missing a beat. SFG is the real deal.

R.Q.
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This was our first time transitioning to the virtual space and SFG helped to make it a huge success by using digital offerings to our advantage to bring elements of surprise and delight and keep engagement level high despite not being in a room together.

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