CASE STUDY > CORPORATE
Proofpoint
Goals
For Proofpoint’s annual all hands conference, they aim to align, motivate, and equip their entire company with the knowledge and skills they need to be successful in the coming year. And they needed a production partner they could count on to manage the pre-production and both onsite and virtual execution. Proofpoint worked with the SFG team to find solutions for their in-person events and, when COVID hit, solutions for converting their content from in-person to virtual.
Solutions
We worked with the Proofpoint team for several years to deliver on their CKO, SKO, and EKO events. For live events, our team worked closely with the Proofpoint events team to ensure the onsite execution was technically flawless. We worked on creating a minute-by-minute ROS that included all the lighting, graphics, and audio cues needed to make the show run smoothly. And onsite with our ace team of Show Callers and Stage Managers, we ensured everything went according to plan so that the Proofpoint team could focus on the content and their stakeholders. When the pandemic forced events online, we pivoted seamlessly to virtual solutions, ensuring that our standards of productions were maintained. We recorded dozens of speakers remotely using software that allowed us to record in HD regardless of the speaker’s internet bandwidth– a crucial feature when everyone was adjusting to the new reality of working from home. We also edited all the content captured for a seamless experience from prep to final file delivery.
Results
Our meticulous planning and execution ensured that all events, whether in-person or virtual, ran smoothly and effectively. The live events were technically spotless with seamless flow, thanks to our detailed ROS and expert onsite management. When transitioning to virtual events, our ability to maintain high production standards and deliver polished, professional content helped keep attendees engaged and informed. The content we captured during COVID allowed Proofpoint to continue their relationship with their audience without missing a beat. Our partnership with Proofpoint demonstrated our ability to adapt, innovate, and deliver exceptional results in any event format.
WHAT OUR CLIENTS SAY
Sean and his team are amazing to work with! He always has a positive attitude and gives us realistic options for our clients that are always budget friendly. They not only provide high quality audio visual services but also the expertise, value and professionalism.
S.D.
Purchasing Director
We’ve been working with SFG for years now and I can’t imagine our event happening without them. They most recently helped us successfully convert our in person event to a 100% virtual event in 5 short weeks, without missing a beat. SFG is the real deal.
R.Q.
Marketing Director
This was our first time transitioning to the virtual space and SFG helped to make it a huge success by using digital offerings to our advantage to bring elements of surprise and delight and keep engagement level high despite not being in a room together.
S.F.
Director of Operations