CASE STUDY > FILM & VIDEO

Women’s Leadership Forum Mini Docs

Goals
When AppNexus (now a Xandr Company) envisioned their Women’s Leadership Forum, they recognized the immense potential of their beautiful in-house theater space. Yet, to transform their vision into a broadcast-quality production, they needed a trusted partner to elevate their systems and bring their ideas to life. The goal of the production was to make sure speakers looked and sounded their best, and that the AV was able to support and enhance their stories.

Solution
SFG brought in enhanced lighting, audio, and video equipment to bring the Women’s Leadership Forum to life and to a greater audience. We were also charged with creating a sizzle reel of the show and a series of mini-documentaries with featured speakers in order to create deeper, more meaningful content that could live on long after the event was over. Our collaboration extended beyond the event itself. We worked closely with AppNexus (now a Xandr Company) to craft behind-the-scenes mission videos for their Women’s Leadership Forum in 2018, shedding light on the dedication and passion behind this transformative initiative.

Results
The enhanced production quality elevated the Women’s Leadership Forum to new heights, delivering an immersive experience that resonated deeply with the live audience. The sizzle reel and mini-documentaries transcended the event, living on as powerful tools for advocacy, education, and inspiration. Through our partnership, we not only helped amplify the voices of these influential thought leaders but also played a role in advancing the dialogue on critical issues. The Women’s Leadership Forum became a platform for change, and with SFG’s support, it continues to inspire and empower individuals to make a difference in the world.

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